Hello dear readers!

My name is Maddie Highland and I am the designer for Liberare. Creating bras that specifically complement the dressing needs of disabled, chronically ill,  and older women was both a challenge and a passion project.

As a designer in NYC for many years in the intimates space, I was well versed in bra construction but it wasn't until I began working at Liberare that I felt I was able to put these skills towards products that changed women's lives.

Today, I would love to share a little bit about my process creating the adaptive bra that Oprah Daily named in their "Most Comfortable Bras" 2023 roundup.

 

Listening to Over 100 Women

The Liberare Everyday Easy On Bra, designed for a 70-year-old woman or anyone facing mobility limitations, came to life after extensive research and interviews with women, occupational therapists (OTs), and physical therapists (PTs).

I wanted this bra to be more than just a piece of clothing—it had to be a solution to a real problem.

Before beginning the design process, I spent months speaking with over 100 women aged 60 and older, many of whom shared their struggles with finding a comfortable and functional bra.

Many shared their story and how arthritis, limited hand strength, or shoulder immobility made traditional bras difficult to wear. One common theme emerged: front-fastening bras were needed, but the options available often lacked the support and comfort or were just plain medical looking.

Women also shared how their priorities in a bra had shifted with age. Comfort had become a key factor, with support being equally important.

A recurring pain point was the difficulty of fastening rear-closing bras or pulling over-the-head designs, which made dressing a daily struggle. These conversations laid the foundation for the design of the Everyday Easy On Bra, a bra designed for a 70-year-old woman and others with similar needs.

 

Consulting with Occupational and Physical Therapists

To better understand mobility challenges, I interviewed occupational and physical therapists who work with stroke, brain injury, and shoulder surgery patients. They shared insights on the needs of women with arthritis, limited dexterity, or reduced range of motion, particularly around self-dressing and bras.

The therapists emphasized the importance of front-closure bras to reduce shoulder strain and make dressing easier. They also highlighted the need for soft, breathable materials to prevent skin irritation, especially for seniors with sensitive skin or limited mobility.

 

 

Designing with Functionality in Mind

With this valuable feedback, the design process for the began. I knew this bra needed to be adaptive, comfortable, and accessible. Here are some of the key features that emerged from these insights:

1. Front-Fastening Closure: The bra’s front fastening design makes it simple to put on and take off. This feature is especially beneficial for women who struggle with back closures or have limited shoulder movement.

2. Discrete Dressing Help: Conditions like arthritis, MS, and Stroke can cause challenges with pinching, hand strength, and coordination. I knew that assistive grip loops would help bring the front closure close enough together so that the magnetic fasteners could do the rest of the work.

3. Support Without Wires: Older women often find underwires uncomfortable or painful. This bra offers wire-free support with special seaming and a mesh lined cup that provide a natural shape and gentle lift.

4. Accessibility for All: From women recovering from surgeries to those with limited hand strength, the Liberare Everyday Easy On Bra is designed to help them feel independent and confident when dressing. It's not just a bra—it's an empowering solution for those with mobility challenges.
   
   

Final Thoughts: More Than Just a Bra

 

My experience designing the Everyday Easy On Bra was more than just creating another piece of clothing—it was about providing dignity and comfort to women who need it most.

Whether you're recovering from surgery or just looking for something easier to wear, this bra designed for a 70-year-old woman offers the support, comfort, and accessibility that many women have been searching for.

Designing for inclusivity and accessibility doesn’t just change how women dress—it changes how they feel. And that’s something I’m proud to be a part of.