Discover the Ease of Our HeroHold™ Closure

We all know the struggle—zippers are unflattering, hooks are a nightmare to fasten, Velcro feels scratchy, and snaps take too much effort.

We knew our bras had to have a better closure— something that was effortless, secure, and thoughtfully designed for every woman.

Remember, the magnet glides the bra together. The 3-way lock securely holds it in place.

Diagram of our front closure on our adaptive bras for older women

PATENT-PENDING DESIGNS

What is the HeroHold™ Closure?

Introducing Liberare’s HeroHold™— our innovative front-closure that makes getting dressed as easy as a glide!

With a magnetic guide & a 3-way interlocking latch, the HeroHold™ closure does the work for you. Simply bring the two sides together, let the magnets align with ease, and feel the latch lock you securely in place.

Effortless, reliable, and made to move with you.

Liberare logo

From busy days to joyful moments, HeroHold™ keeps your bra comfortably in place all day.

And, when its time to relax it’s just as easy to take off!

The Most Rigorous Testing

measuring tape icon

100+ Fit Testers

Tested on hundreds of women, from cups A to H.

Female symbol icon

500+ Women-Designed

We worked with over 500+ on exactly what you wanted in your bras.

hand icon

Occupational Therapist Approved

Designed with OTs & PTs to ensure every woman can easily wear our bras.

Bra icon

4+ Years of Development

Most bras take a few months; we put years into testing, fitting & perfecting our bras.

FAQS About Our HeroHold™ Closure

This HeroHold® holds 90 pounds. Try for yourself with our 60-day returns.

The magnets help guide the closure together, but it's the 3-way lock that ensures a secure hold

Just like a normal bra! Our HeroHold™ bras are coated in an extra-soft microfiber so you can't feel anything.

Consult your doctor before wearing our bras with magnets in them.

Our Wrap Bralette has no magnets.

Yes! Check out for yourself on our product pages.

Yes!

For best results: Close fastener. Place inside laundry bag. Wash on cold with like colors. Delicate or Low-Spin Washing Machine, consult your machine's specific settings. Hang or lay flat to dry.

Yes! Our bras are specifically designed to be easy-on. Whether you have one hand, weak fingers and cannot pinch, or limited shoulder mobility, our bras are for you.

Discover Our Easy-On Bras for Yourself

1 4
SHOP ALL PRODUCTS